Twitter’s new analytics tools: What’s your take ?


Yeah, well, I might be late on the scene. But, I will admit that the new twitter analytics are just awesome. Too good, too detailed, just what you would want.

INTRODUCTION

Yes, a bit quietly, Twitter opened up it’s analytics to everyone (although, the account must be a little old enough).

But, that was just a spur of a moment. Soon, the news caught fire and now is available, detailed on every news site possible:- From Techcrunch to Mashable you can read about it anywhere.

To access them for your own account (as also said in the tweet) just log into twitter and go to:-  https://analytics.twitter.com. There, the mind blowing dashboard awaits you.

A BRIEF LOOK

Yes, this is it.
Yes, this is it.

When you first visit the dashboard, you are greeted with a graph showing all of your impressions in the last 28 days.

After that, you can see all of your individual tweets and how they’re performing.

Capture_with_shadowTo be shortened up and said, the details are pretty intense.

WHAT DOES THAT MEAN ?

At first, when you see the dashboard, there are some pretty new terms you must be aware about. These are:-

Capture_with_shadow2

Impressions: The term impressions mean, here, is the number of times people on twitter saw your tweet. (Higher the better!)

Engagements: The number of times a user has interacted with a tweet. This might mean enlarging a photograph, clicking the tweet for details, clicking the link, favouriting or retweeting

Engagement Rate: This is simply the number of engagements divided by the total number of impressions (multiplied by 100)

CONCLUSION

Well, to conclude, Twitter is becoming better day by day. And, I also hope that in the future, we will get more and more features from twitter (to help us stay on it 😉 )

And, more importantly, I want to ask, whether YOU liked it or not ? Answer it in the comment section below.

Shortlink to article:       http://wp.me/p3KGN4-jp

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